Email Marketing · Paid Media
Chef Bobo
In collaboration with InHouse Agency, supported the creative development for Chef Bobo’s portfolio brands, Ava Organics, Friendly Grains, and Wowza, nationally distributed health-focused CPG snack brands operating exclusively through retail channels.
With no owned ecommerce platform, email and paid media creative played a critical role in maintaining engagement, supporting retail launches, and strengthening attribution efforts.
The Challenge
Distribution across retail partners fluctuated throughout the year, making it difficult to maintain consistent customer engagement.
Email performance was underperforming relative to benchmarks, and creative lacked consistency and strategic hierarchy. Paid media assets also required stronger visual alignment and clearer calls to action to support campaign performance.
The brands needed cohesive creative systems that could perform across both owned and paid channels.
The Creative Approach
Led design execution across email and paid media channels, refining visual systems to improve clarity, consistency, and engagement.
Key contributions included:
Redesigning email templates with stronger hierarchy and clearer call-to-action structure
Aligning visual identity across campaigns to ensure cohesive brand presence
Developing paid media creative assets for search and social campaigns
Standardizing layout and messaging frameworks to support repeatable campaign performance
Collaborating with strategy and media teams to align creative with performance objectives
Design decisions were made with engagement, readability, and conversion behavior in mind.
The Results
The refined creative system contributed to measurable improvements across both brands.
Collectively, Ava Organics and Friendly Grains achieved:
320%
INCREASE IN OPEN RATE216%
INCREASE IN CLICK RATE56%
DECREASE IN BOUNCE RATE67%
DECREASE IN UNSUBSCRIBESCreative consistency across email and paid media strengthened engagement, improved user clarity, and supported broader attribution and audience-building efforts.
Creative that performs isn’t accidental.
Whether you’re starting from scratch or ready to build something more intentional, transform your business with a cohesive brand identity, a purposeful website, and effective marketing strategies that work together seamlessly.
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Strategize, align,
create, & launch
It’s time to do this properly.
